ABOUT SARA MRAD
Born and raised in Beirut, Sara Mrad discovered her passion for fashion at the early age of nine. With an instinctive eye for beauty and a love for storytelling through design, she was drawn to the world of fabrics, silhouettes, and form. Encouraged by her family, who recognized her creative sensibility, Sara was immersed in various artistic disciplines throughout her childhood—ranging from photography to painting—which shaped her unique visual language and intuitive design approach.
In 2013, Sara founded her eponymous couture house in Beirut, launching with a focus on bespoke bridal and eveningwear. Her debut collection introduced a distinct signature: modern romanticism rendered through graceful silhouettes, delicate draping, and meticulously crafted embroideries. Each gown was not just a garment, but a work of art—an emotional extension of the woman who wore it. Through her refined aesthetic and attention to detail, Sara quickly established herself as one of the rising voices in Middle Eastern couture, attracting a discerning clientele that includes members of royal families and high society across the region.
In 2021, Sara reached a new milestone in the evolution of her brand by moving her operations into a four-story building she acquired in the heart of Achrafieh—Beirut’s historic couture district. The space, now home to her main showroom, atelier, and creative offices, reflects the growth of her vision and her enduring commitment to craftsmanship. Designed to foster creativity and sustainability, the building is fully powered by green energy, aligning with Sara’s values of mindful luxury and modern responsibility.
Over the years, the Sara Mrad brand has become synonymous with contemporary femininity—elevated by poetic textures, fluid lines, and a design ethos rooted in emotion and individuality. From private couture commissions to red carpet moments and bridal celebrations, her creations resonate with women who embrace both softness and strength.
In 2023, after a decade of couture excellence, Sara expanded her vision by launching her ready-to-wear line. This new chapter brought the essence of her couture philosophy into everyday elegance—translating her hallmark draping, embroidery, and silhouette mastery into accessible, wearable art. The ready-to-wear collections carry the same dream like refinement and femininity, created for the modern woman who seeks beauty in both statement and simplicity.
Today, Sara Mrad’s collections are available in select retailers across the USA, Europe, and Asia, with a growing international presence. From her Achrafieh headquarters, she continues to craft pieces that are not only exquisitely made but emotionally resonant—designs that reflect her vision of women as powerful, poetic, and endlessly inspiring.
The Sara Mrad mission is clear: to celebrate the art of femininity in all its forms, through designs that inspire confidence, evoke emotion, and turn everyday moments into timeless
